Mass and Niche Marketing

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Across
  1. 1. A niche market is one where customers have a very specific __________ .
  2. 3. ___________ marketing is when there is the firm goes after a small segment of the market.
  3. 4. Small businesses often survive by providing goods and services to small groups of customers whose __________ are not met by larger firms.
  4. 6. ________________ is an example of mass marketing.
  5. 7. The firm tries to capture the _______________ with one undifferentiated strategy.
Down
  1. 1. Niche marketing is also known as ______________ marketing.
  2. 2. ____________ marketing is when the firm offers the same product and marketing mix to all consumers.
  3. 5. Larger businesses also try to cater for niche markets in order to gain greater market __________.