Across
- 1. A market for products produced in huge quantities
- 3. a strategy used by businesses to ascertain the requirements and desires of their target market before creating, designing, and delivering goods and services to meet those needs and desires.
- 4. tiny segment of the overall market where Customers have very specific demands or preferences that set them apart from the general market.
- 5. the process by which a company tries to establish its name in a certain segment of the market.
- 7. The seven Ps of marketing—product, pricing, promotion, location, people, process, and tangible evidence. This can sometimes be condensed to the first four Ps.
- 9. the portion of a specific market that a specific brand or product controls.
- 10. a specific demographic of current or future consumers that it is attempting to attract.
- 11. Any feature of a company, brand, or product that makes it possible for customers to distinguish it from rivals in their eyes
Down
- 2. The practice of splitting up a large market group into smaller groups according to factors including geography, age, hobbies, and unique needs
- 5. strategy used by businesses to concentrate attention and resources on the product they manufacture, usually by making the product as unique or high-quality as possible.
- 6. An rise in the number of customers purchasing a good or service is known as market expansion. It also describes a rise in the quantity of goods sold.
- 8. the process of determining, foreseeing, and satisfying the requirements and desires of consumers and society. It involves more than simply a company's name or emblem; it also involves how that company conveys the benefits it may offer to its intended market.