Across
- 2. nonoccupational behaviors to which consumers devote time and effort, such as hobbies, sports, public service, and church.
- 3. age, education, income, occupation, family structure, ethnic background, gender, and geographic location.
- 6. measurements of consumption within a specified product category; often consumers are categorized as heavy, medium, or light users or as nonusers.
Down
- 1. evaluative statements about other people, places, ideas, products, and so forth.
- 4. the specific media the consumers utilize.
- 5. widely held beliefs about what is acceptable or desirable.