MEASURING SUCESS WITH METRICS

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Across
  1. 4. a digital marketing metric that measures the ratio of users who click on a specific link, ad, or call-to-action,
  2. 7. calculated by taking the cost of the campaign and dividing it by the number of users who made a purchase
  3. 9. the total cost of a specific desired action
  4. 11. when a company pays for every new acquired lead (a new potential client)
Down
  1. 1. is a mobile app metric that measures the cost an advertiser pays each time a user installs their mobile app
  2. 2. represents the price an advertiser pays each time a user clicks on their ad
  3. 3. involves sending messages to a target audience's mobile devices
  4. 5. a digital marketing metric that measures the cost advertisers pay to reach a thousand unique users with their ad
  5. 6. a digital marketing metric representing the cost an advertiser pays for every impression of their ad.
  6. 8. represents the cost an advertiser pays for every one thousand impressions of their ad
  7. 10. advertisers pay a fee each time a user clicks their ad