Across
- 4. The integration process where a company acquires competitors at the same stage of production, reducing competition
- 5. The increased efficiency or performance resulting from the combined efforts of different media outlets or platforms owned by the same conglomerate. For example, a company like Disney using its TV channels, movies, and theme parks to promote each other
Down
- 1. The integration strategy where a company controls multiple stages of production and distribution, such as Disney producing films and distributing them through its own channels
- 2. The media process where fewer companies own more media outlets, limiting diverse perspectives
- 3. A type of media that blends information with entertainment, often used in profit-driven journalism to attract larger audiences by sensationalizing content