Across
- 3. A short, catchy piece of music or song/phrase often associated with advertising and/or promotion and designed to embed a message in the minds of consumers.
- 5. The name given to the process whereby two or more media products are interlinked, for commercial or artistic purposes. Linked to the concept of franchises. For example, The Matrix franchise contains synergistic products including the films, the Animatrix DVD, the Enter the Matrix game and soundtrack CDs amongst others.
- 6. The opening credits of a film, television programme or game during which the title of the product is given (as well as, often, the names of the lead actors, director, scriptwriter etc) Usually also includes images from or associated with the product and appropriate theme music. Usually around 30 seconds long for a TV programme, although can be varying lengths for games and films (the opening titles of Watchmen were 7 minutes long).
- 8. Linked to framing, the technical name for the choice a director, photographer or camera operator chooses with regard to what is included within a particular shot. It is linked to mood and genre and can give an audience visual clues about the image or film. For example, including a Christmas tree in a shot would tell an audience roughly when in the year a scene was taking place; including a space-ship would tell an audience they were probably watching a science fiction film or programme.
- 11. The name given to any kind of promotion (often involving short video clips) which spreads in the manner of a virus (usually starting on the internet) via e-mail, mobile phones, texting or social networking sites. Often communicated via word-of-mouth rather than more traditional distribution mechanisms giving it an exclusive quality. Users are encouraged to pass on materials by themselves. Increasingly used by media companies in order to explore new ways of advertising their products.
- 13. A short advert, usually shown before a feature film at a cinema screening (although also found on television and DVD releases) promoting a forthcoming film. Usually last between 60-120 seconds. Generally made up of edited highlights of the film being promoted, often including a voice-over and giving key information about elements such as stars, genre and release date. Shorter ones are used for TV programmes, games and other media products.
- 15. A short piece or package included within a longer radio show, often not associated with the content included before or after. Can be informative or amusing. Thought for the Day, included within Radio 4’s Today programme, is an example of one.
- 16. A delivery mechanism for a media form (for example, the internet, On-Demand, etc). The technology used to deliver and access content.
Down
- 1. An on-line video diary, usually shot using a webcam, and posted on the internet using social networking sites such as Facebook or YouTube. Usually short, focusing on a particular subject or issue which the ‘VBlogger’ is interested in. Often allows viewers to post a response. Increasingly considered as a viable aspect of journalism.
- 2. A common measurement of the popularity of a website, often quoted to potential advertisers or investors, and measured over a standard period of time, typically a month. In Web marketing, a ________ is an individual that has visited a Web site or received specific content, such as ads, e-mail, or newsletters. For those on a Web site, _______ information consists of, at least, the IP (Internet Protocol) address associated with their computer and a further ID such as a browser ID. Marketers and Web site owners track _______ to determine how many people see their content within a given period of time. The number of _______ that are served specified content is referred to as that content's reach.
- 4. An identifying symbol or sequence associated with a media institution or product. Can be a still image, a short video sequence, an audio stinger or a logo. Almost all television channels, radio stations, film studios and games houses have bespoke ones which appear as part of their products in order to identify who is responsible for production.
- 6. A short trailer (usually lasting between 10-30 seconds) designed to be shown several months before the release of a feature film (or increasingly, a television programme). Often quite cryptic and designed to create a sense of tension for the audience; usually linked in some way to the corresponding feature trailer.
- 7. A dramatic unit composed of a single or several shots (or a similar audio sequence). Usually takes place in a continuous time period, in the same setting, and involves the same characters.
- 9. The technique used to establish the location at the beginning of a particular scene, often using visual or audio effects. On film, this will involve the use of an establishing shot which sets up spatial relationships. For example, a scene taking place by the seaside might be __________ by the use of an audio effect of seagulls; a scene taking place in the desert might be ___________ by a wide-angle shot of many dunes under a hot sun.
- 10. A visual breakdown of a script often produced by a director in order to demonstrate to a camera operator or production team how a scene is designed to be shot. Often includes elements of mise-en-scène as well as camera movements, types of shot, accompanying sound and other technical information which a camera operator might need. Might also be used during the editing process. Can be very simple or quite complicated, depending on the needs of the production or the team. Usually produced as part of the pre-production process after a script has been produced.
- 12. Text or images on a website which, when clicked, take the user to a new web page either within the current website or in a new website. Important when creating websites with more than one page in order to enable navigation.
- 14. A single photograph (when used in relation to still images) or a single take (when used in relation to moving images). Can be static or mobile, depending upon the choice of the director and the needs of the scene.