Across
- 3. Unproven, exaggerated claims, uses words might, can, could, etc.
- 7. Using models, actors who're considered attractive
- 8. Uses words, images, or music to make it seem more powerful
- 9. Opposite of association technique. Helps to promote a "solution"
- 10. To advise us stuff we don't know about ourselves
- 13. Used to grab our attention
- 14. Implying that everyone is doing it.
Down
- 1. Designed for us to agree with the speaker
- 2. Using it with messages, words, sounds, images, over and over again
- 4. Persuading them to buy something with a discount, coupon, free gift, etc.
- 5. Using a more "ordinary" person
- 6. Makes us laugh and shos us their logo to make us feel good about their product
- 10. Measurable promises about quality, effectiveness, or reliability.
- 11. Tries to link a product, service, or idea. Strong emotional response.
- 12. We believe new is better than old, It guarantees something better.