Across
- 3. Describe what you see.
- 7. Targeted to viewers' gender, age, income and religion.
- 8. The implied meaning.
- 9. When one piece of media references another.
- 10. Aimed at a smaller audience.
- 11. A theory on how the media can affect people's behaviour.
Down
- 1. Targeted to the viewers' values, lifestyles, attitudes and ideologies.
- 2. Can be used to communicate the meaning of the media or text.
- 4. When the piece of media is aimed at everyone.
- 5. To analyse the scene bit by bit.
- 6. How a person interprets the media