Across
- 4. audience that is most likely to be interested
- 9. when the audience reject the preferred reading
- 11. closely examining/taking apart media messages to understand their meaning
- 13. when one form of media appears in another
- 14. sound the audience can hear but the characters can't
- 15. a generalised belief about a certain group of people
- 16. when something is able to be interpreted more than one way
- 17. groups defined on things like age, gender, income, occupation
Down
- 1. groups defined on things like attitudes, beliefs, values, ideologies
- 2. audience that view media without questions in mind
- 3. sound the characters can hear
- 5. how the producer wants the audience to view the media text
- 6. words that accompany an image and give it meaning
- 7. background noise around the characters
- 8. props, costume, lighting what is this all apart of
- 10. an audience that broadly accept the preferred reading
- 12. audience that view with questions in mind