Across
- 3. A film made outside of the financial and artistic control of a large film company.
- 5. an audience disregarded by mainstream media.
- 9. single image taken by a camera.
- 13. the camera moves towards, away from, or alongside your subject, which can be an actor, location setting, product, etc.
- 14. a "chunk" of narrative that is restricted to a single setting and typically a restricted period of time.
- 17. a member of the audience, someone who is actively responding to the text.
- 20. Where the narrative unfolds in chronological order from beginning to end.
- 21. Where the narrative manipulates time and space. It may begin in the middle and then include flashbacks and other narrative devices, or even travel backwards.
- 23. the type or category of a media text, according to its form, style and content.
- 24. the way in which media changes through time due to technological, historical or cultural forces.
- 26. the attempt by a media producer to create meaning via the media codes.
- 29. limits or restrictions on what media producers are able to do.
- 31. the idea that the way we look at something, and the way somebody looks at you, is structured by the way we view the world.
- 32. the construction in any medium (especially the mass media) of aspects of 'reality' such as people, places, objects, events, cultural identities and other abstract concepts.
- 34. The people at whom the media text is aimed.
Down
- 1. The theory states that media texts are encoded by the producer meaning that whoever produces the text fills the product with values and messages. The text is then decoded by the audience, who create their own version of this meaning from the decoding process.
- 2. Sound whose source is visible on the screen
- 4. a reading of a text by a reader whose social position puts them into direct conflict with its preferred reading.
- 6. the idea that the media can ‘inject’ ideas and messages straight into the passive audience.
- 7. established techniques for assembling media codes.
- 8. the reading of a media product that was intended by the maker or which is dictated by the ideology of the society in which it is viewed.
- 10. the means by which an audience deconstructs the media codes to interpret meaning.
- 11. the camera stays fixed but rotates up and down on a vertical plane.
- 12. Sound effects, music or narration which is added afterwards
- 15. the way ruling classes use the mass media to control or alter the attitudes of others.
- 16. shot is taken by a camera with an adjusted focal length of the lens to give the illusion of moving closer or further away from the action.
- 18. an over-generalized representation of a type or group of people.
- 19. when you turn the camera on a fixed head.
- 22. A style of presentation that claims to portray 'real life'accurately and authentically.
- 25. a film director who influences their films so much that they rank as their author.
- 27. appealing to a majority of people across a population.
- 28. The arrangement of everything that appears in the framing – actors, lighting, décor, props, costume – is called mise-en-scène, a French term that means “placing on stage.”
- 29. symbolic tools used to construct or suggest meaning in media forms and products.
- 30. the ‘compromise’ that is reached between the preferred reading offered by a text and the reader’s own assumptions and interpretations
- 33. special effects or devices to create visual illusions.