Across
- 1. A non-profit organization whose historical mission has been to audit the circulation of out of home media
- 3. Cost per 1000 viewable Impressions
- 7. An estimate of how many readers a publication has
- 9. Search Engine Results Pages
- 10. A North American non-profit industry organization founded to help ensure digital media transparency
- 11. Search Engine Optimization
Down
- 2. A non-profit circulation-auditing organization
- 3. Video Ad Completion Rate
- 4. An algorithm used by Google Search to rank web pages in their search engine results
- 5. When an ad is fetched from its source, and is countable
- 6. The Eyes On Impressions
- 8. Advertiser pays for each specified action
- 11. A measurement system for selecting and placing ad sizes in print media