Across
- 3. theorist his pointed out large companies make products that are safe – they use star names and easy to follow narratives which offer a much better guarantee the product will be successful
- 5. Curran & Seaton shows the media is controlled by a small number of companies primarily driven by motives of power and _____
- 7. 1 of Halls three hypothetical positions from which a text can be decoded starting with O
- 10. _____ Theory Men are represented using different codes to women
- 11. texts communicate meaning through signification(a visual / aural code links to a concept)
- 13. _______ suggests that
- 15. 1 of Halls three hypothetical positions from which a text can be decoded starting with P
- 16. Propps theory includes the hero, villain, princess, farther, the dispatcher, false hero, mentor and ______
Down
- 1. ___________ Theory is to exposure repeated patterns of representation over long periods and shape and influence the way we see the world
- 2. _____ develop, change over time and vary as they overlap one another
- 4. Narratives follow a pattern of equilibrium, _________, new equilibrium
- 6. Blumler & Katz shows we use the media for a range of different things, for example we use action and fantasy films to ______ the real world
- 8. __________ and Lunt think the needs of a citizen are in conflict with the needs of the consumer
- 9. 1 of Halls three hypothetical positions from which a text can be decoded starting with N
- 12. fans of a particular person, team, fictional series, etc. regarded collectively as a community or subculture (Jenkins)
- 14. mimic behaviours they see on screen.