META MSi Unit 3 Vocab Part 2

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Across
  1. 5. An ad format showcasing multiple products or features in a swipeable series.
  2. 9. A campaign goal aimed at collecting contact information from potential customers.
  3. 10. The top-level setting where advertisers choose the overall objective for the campaign.
  4. 11. Times of day when users are most likely to engage with ads.
  5. 13. A campaign goal directing users to a specific page or site.
  6. 14. Ad format featuring a single high-quality image accompanied by a caption and CTA, best for simplicity and clarity Video Ads,Dynamic ad format using video content to engage viewers
Down
  1. 1. A campaign goal promoting app installs and usage.
  2. 2. The time frame during which ads are active, tailored to user activity patterns.
  3. 3. The percentage of users who leave a website after viewing only one page.
  4. 4. The demographic and behavioral characteristics of the audience targeted by an ad.
  5. 6. The visual and textual components of an ad designed to engage users.
  6. 7. A campaign goal maximizing brand visibility among potential customers.
  7. 8. Estimates the total revenue a business expects from a customer over time.
  8. 12. Different types of ads like carousel, video, and image ads.