Across
- 2. (11)Annual event known for partying that Miami Beach targeted
- 4. (6) Emergency restriction used during spring break
- 6. (3) Short video format used to deliver the campaign’s message
- 7. (7) Core industry affected by Miami Beach’s efforts
Down
- 1. (6) Priority emphasized for residents and visitors
- 3. (7) Marketing strategy using a relationship-ending theme
- 5. (10) Process of changing a destination’s identity and image
- 8. (10) Florida city that launched the "Breaking Up" campaign