Micro environment

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Across
  1. 1. The marketing concept states that, to be successful, a company must provide greater customer value and satisfaction than its __________ do
  2. 4. Most marketers today treat their suppliers as __________ in creating and delivering customer value.
  3. 5. policies and regulations significantly impact operations, reputation, and market strategy.
  4. 6. cover news, features and editorial opinions that may effect the company's reputation.
  5. 7. This group includes local community residents and organisations. Large companies usually work to become responsible members of the local communities
  6. 10. The marketing concept states that, to be successful, a company must provide GREATER customer value and satisfaction than its _____________ do.
  7. 13. A company needs to be concerned about the general public’s attitude toward its products and activities
  8. 15. Effective communication and engagement with these groups/public can significantly influence a company’s overall culture and external reputation
  9. 16. A company’s __________ environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers
  10. 17. consists of the actors close to the company
  11. 18. are the most important actors in the microenvironment
  12. 20. publics. This group includes local community residents and organisations. Large companies
  13. 21. are the number of actors in the micro environment
  14. 22. are any group that has an actual or potential interest in or impact on an organisation’s ability to achieve its objectives.
  15. 25. are distribution channel firms that fall under the marketing intermediaries in the microenvironment
Down
  1. 2. distribution firms help the company stock and move goods from their points of origin to their destinations
  2. 3. This group encompasses various stakeholders who influence the company’s ability to secure funds and maintain investor confidence.inancial_
  3. 8. Marketing __________help the company promote, sell and distribute its products to final buyers.
  4. 9. work to become responsible members of the local communities in which they operate.
  5. 11. success requires building ____________ with other company departments, suppliers, marketing intermediaries, competitors, various publics and customers,
  6. 12. A company’s marketing decisions may be questioned by consumer organisations, environmental groups, minority groups and others
  7. 14. Companies must constantly watch and adapt to the __________ environment
  8. 19. Like ________, marketing intermediaries form an important component of the company’s overall value delivery network
  9. 23. are examples of financial publics in the microenvironment
  10. 24. are distribution channel firms that help the company find customers or makesales to them