Across
- 2. – The form a sign takes, such as a word, image, sound, or object.
- 5. – System where men hold most power.
- 6. – The process of watching, reading, buying, or using media/cultural products.
- 7. – Scholar connected to hegemony.
- 9. – New media reshaping old media.
- 15. – Being seen as real, sincere, or genuine.
- 16. – One story or property across platforms.
- 18. – The concept or meaning connected to a signifier.
- 21. – Making media content.
- 24. Ideology – When an object holds or “freezes” larger social beliefs into a physical form.
- 26. – Economic system based on private ownership and profit.
- 27. – A structured story.
- 28. – Borrowing from another culture.
- 32. – An ideology that emphasizes free markets, individual responsibility, competition, and reduced government control.
- 34. – Connected ideology and institutions.
- 35. – The study of signs and signifying systems that create meaning.
- 36. – The ability to control, influence, or shape people, meanings, and social systems.
- 37. – A media brand with many connected products.
- 39. – How someone understands themselves and their place in society or culture.
- 43. – A research method that gathers information from people by asking questions.
- 44. – Focus on buying goods.
- 47. – Thinker connected to class struggle and capitalism.
- 48. – Worked with Adorno on culture industry theory.
- 49. – Cultural preferences and judgments of quality.
- 51. – A community of fans who share interest, meaning, and identity around a text, celebrity, or media property.
- 52. – Cultural theorist connected to structure of feeling.
- 54. – When dominant groups secure consent and normalize their power.
- 55. – A category of media defined by shared patterns, styles, themes, or expectations.
- 56. – A set of beliefs about how society works.
- 57. – Study of artistic style or appearance.
Down
- 1. – Pushing groups to the edge of society or culture.
- 3. – How media portrays people, groups, identities, or ideas.
- 4. – Developed the idea of cultural capital.
- 8. – Turning culture into products.
- 10. – A smaller cultural group with distinct beliefs or practices.
- 11. – The extra meanings or associations attached to a sign through culture and personal experience.
- 12. – Culture opposing the mainstream.
- 13. – Studied youth subcultures.
- 14. – Movement or theory focused on gender equality.
- 17. – The people who receive, interpret, and respond to media.
- 19. – A famous public figure.
- 20. – Wrote about myths in everyday life.
- 22. – The basic or literal meaning of a sign, almost like its dictionary definition.
- 23. – Putting meaning into a message.
- 25. – The way language shapes meaning.
- 28. – The ability to make choices, act independently, or influence meaning.
- 29. – A cultural story or belief that makes certain meanings seem natural or common sense.
- 30. – Critic of mass-produced culture.
- 31. – Western stereotypes or representations of the East.
- 33. – The ability of one group or meaning system to hold cultural power over others.
- 35. – The act of watching media.
- 38. – Created the encoding/decoding theory.
- 40. – Challenging dominant culture.
- 41. – The form something is communicated through.
- 42. – When one text connects to or references another.
- 45. – Interpreting media meaning.
- 46. – The idea that economic and material conditions shape society and culture.
- 50. – Media platforms coming together.
- 53. – Oversimplified idea about a group.