Mikayla's in business

2. the group of customers to whom a business intends to sell its products
4. involves the activities of a sales representative directed to a customer in an attempt to make a sale
8. collecting and analysing information about customers and the business opportunities available
9. the debts owed by a business to others
10. methods used by a business to inform, persuade and remind customers about its product
11. the use of activities or materials as direct inducements to customers
12. involves buying the rights from another business to distribute its products under its name
13. any free news story about a business
15. (two words) when the total market is subdivided into groups of people who one or more common characteristics
17. something that an entrepreneur can see as an avenue to success
18. standards that define what is acceptable and unacceptable behavior
21. (two words)a person who influences others
22. the monetary value of a business' reputation
24. the clear, shared sense of direction that allows people to achieve a common goal
25. the development of long term relationships with individual customers

1. the group of customers to whom the business intends to sell its products
3. a business that is owned and operated by one person
5. Items of value
6. activities aimed at creating relations between and business and its customers
7. a smaller and less important market segment
14. funds contributed by the business owners
16. a paid non-personal message communicated through a mass medium
19. the various promotions strategies a business uses in its promotional campaign
20. the ability of a business to pay its short term debts on time
23. money owing to external sources