Across
- 1. : Pricing strategy to encourage high volume sales
- 3. : Distribution strategy using as many outlets as possible
- 5. : Creating a recognizable product identity
- 8. : The offering that meets customer needs
- 10. : Free promotion through public relations or media
- 11. : Selling involving direct contact with customers
- 14. : How the product is perceived in the market
- 15. : Distribution strategy using very few outlets
Down
- 2. : Paid promotional message
- 4. : The path from producer to consumer
- 6. : Strategy for high price and prestige image
- 7. : Communicating with the customer
- 8. : Represents the cost to the customer
- 9. : Distribution and availability of the product
- 12. : Distribution strategy using limited outlets
- 13. : Pricing at the same level as competitors