Across
- 1. the practice of marketing yourself as a brand
- 4. unique selling position
- 6. the combination of characteristics or qualities that form an individual’s distinctive character.
- 7. concept created by Scott Adams It’s the idea that you can combine normal skills until you have the right kind to be extraordinary.
- 9. the process of trying to meet new people who might be useful to you in your job search or career. It is often done through social activities and in-person.
Down
- 2. a brief written document that states the purpose or goal of a business or organization
- 3. a particular group of consumers at which a product or service is aimed
- 5. a semi-fictional representation of a brand’s ideal customer based on market research and real data about current customers
- 8. Japanese word which loosely translates to one’s reason for being