MKT Buzzwords EC

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Across
  1. 2. seamless experience through every device
  2. 5. social local and mobile
  3. 8. traditional means of watching TV
  4. 9. start-up value over $1b
  5. 11. the process of creating new ideas
  6. 12. info via survey for example
Down
  1. 1. investment in traditional advertising
  2. 3. fear of missing out
  3. 4. outlandish headlines to drive engagement
  4. 6. people who have followers through social
  5. 7. engagement via unpaid advertising
  6. 10. advertising entertainment combo