MKT001

2. The process of verifying the profitability of a bundled offering. 2 words
5. The process of describing different sub-sets of customers by their behavior
8. The process of having customers from a profitable rate plan migrating to a less profitable plan
9. Costs charged by an interconnect partner
12. The process of verifying the profitablity of a new product (3 words)
13. A model defining the likelihood that a customer will buy something
14. The system that creates invoices for postpaid customers
17. The term used to describe the wholesale defection of customers to the competition
18. The marketing approach that provides for the give-away or heavy discounting of a service at a loss, because the customer will spend more as a result somewhere else

1. The system that creates invoices for voice partners
3. Costs assigned only to one particular line of business or product
4. The source of ROaming accounting information (2 Words)
6. The name for the cable that hooks up one carrier to another
7. Marketing calculations used to determine what to sell for what price
10. The initials for the transaction record that comes out of a prepaid billing system
11. The term utilized to describe the profitability of a particular line of business, product or transaction
15. Costs that are allocated evenly to all parts of the business
16. Revenue - Expenses =