MKT110

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Across
  1. 5. process for dividing the total market into groups with similar needs
  2. 7. research used to solve a particular, well defined problem
  3. 11. second stage of the buyer decision making process
  4. 13. marketing element relating to distrubution
  5. 17. a form of promotion
  6. 19. external influence on consumer behaviour
  7. 20. marketing: type of non-store retailing
  8. 21. customer relationship management
  9. 22. service characteristic
  10. 24. service characteristic
Down
  1. 1. level of engagement in purchase
  2. 2. the added value that a brand gives a product
  3. 3. the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers
  4. 4. pricing method
  5. 6. factors inside an industry
  6. 8. internal influence on consumer behaviour
  7. 9. factors outside the industry PESTLE
  8. 10. age, income, education
  9. 12. research method which tests whether one variable causes the other
  10. 14. research method to gather more information
  11. 15. data data recorded for some other purpose
  12. 16. three stages in marketing process
  13. 18. process for providing all of the raw materials to the market
  14. 23. marketing process used to influence behaviour for the public good
  15. 24. integrated marketing communications