MKT110

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Across
  1. 2. marketing process used to influence behaviour for the public good
  2. 7. second stage of the buyer decision making process
  3. 10. external influence on consumer behaviour
  4. 12. factors outside the industry PESTLE
  5. 13. research method to gather more information
  6. 15. process for dividing the total market into groups with similar needs
  7. 16. marketing: type of non-store retailing
  8. 18. integrated marketing communications
  9. 20. a form of promotion
  10. 21. internal influence on consumer behaviour
  11. 23. data data recorded for some other purpose
  12. 24. research used to solve a particular, well defined problem
  13. 25. the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers
Down
  1. 1. service characteristic
  2. 3. level of engagement in purchase
  3. 4. pricing method
  4. 5. factors inside an industry
  5. 6. service characteristic
  6. 8. process for providing all of the raw materials to the market
  7. 9. customer relationship management
  8. 11. marketing element relating to distrubution
  9. 14. research method which tests whether one variable causes the other
  10. 17. age, income, education
  11. 19. three stages in marketing process
  12. 22. the added value that a brand gives a product