MKTG 459

1. What company has the largest sales force of computers in the world?
6. What is the process of placing a product at a certain point or location within a market in the minds of prospective buyers.
8. evaluations, How marketers assess their customers and the effectiveness of how their brand and company is doing.
12. research, The process of gathering facts that marketers base decisions on.
14. _____ is the primary means by which a company communicates with its customers about its products, brands, and position in the marketplace.
16. What phase includes when marketers want customers to be aware of their brand and consider it for purchase?
18. An exchange between a firm and its customers
20. analysis, What is the term of the tool for segmentation within marketing research?
23. process, Three major stages in making a purchase
25. development, Introduction of new products into identifiable or established markets.
28. Name, symbol, design, that identifies the products of one firm while differentiating them from those of the competition.
29. What is the bundle of physical, service, and symbolic attributes designed to satisfy a customer's wants and needs.

2. ___ is a unique format of multi-site expansion.
3. Attributes, What is at the bottom of a brand value hierarchy.
4. A ______ , or rational, appeal engages the consumer’s brain. -
5. What is the term to describe the continuum of pure product to pure service in describing a product.
7. GRP is a simple function of ______and frequency.
9. Testing, Method for subjecting a product idea to additional study before actual development by involving consumers through focus groups, surveys, in-store polling, and similar strategies.
10. The selection of your ideal customer segment
11. analytics, Frequencies, durations, and rates are examples of what?
13. ____ =[(Price - Variable costs) x Demand
15. What company is the top food retailer in the USA?
17. Information on the frequency, recency, and monetary values of the customers’ purchase history.
19. market, Segment of a larger market but with its own specific needs
21. profitability, When referring to company revenue low prices frequently create
22. 3 step process of narrowing in target consumer
23. What is easier to change than the other marketing mix variables
24. Strengths, Weaknesses, Opportunities, and Threats
26. Sensation, learning, emotions, and attitudes are all part of consumer
27. segment, A group of customers who share similar inclinations towards a brand