Marketing W1

3. How value is captured. How much customers are willing to pay using time, money, energy, or opportunity.
6. The result of value creation. A good, service, idea, place, or person includes design, packaging, features, and associated services.
7. The tangible and intangible benefit(s)a customer receives from buying a product or service
9. A process of helping customers see the value in the product
11. Products which are mostly tangible
12. The process of handing over the product to the customers

1. How value is delivered. All activities necessary to get the product to the customers.
2. The process of creating value
4. Products which are mostly intangible
5. How value is communicated. Inform, persuade, remind potential buyers.
8. The process of giving a product in return of something else.
10. Products referring to thoughts, suggestions, or possible cause of action