Across
- 5. This type of diversification involves diversifying into products or services with no relationships to existing businesses.
- 6. The founder of a classic corporate strategy framework for generating four basic directions for organisational growth.
- 7. This involves increasing the range of products or markets served by an organisation.
- 9. The value-adding effect of head office to individual SBUs, that make up the organisation’s portfolio.
- 10. This type of development is where organisations deliver modified or new products (or services) to existing markets.
Down
- 1. Market ___________ implies increasing share of current markets with the current product range.
- 2. This type of matrix uses market share and market growth criteria for determining the attractiveness and balance of a business portfolio.
- 3. These type of business units are ones that the parent understands well and can continue to add value to.
- 4. The type of diversification that involves expanding into products or services with relationships to the existing business.
- 8. This type of manager is a corporate parent seeking to enhance value for business units by man- aging synergies across business units.