Across
- 1. market-the group or groups of people who you business should appeal to
- 4. - When planning a business, entrepreneurs need to consider potential competition that may impact sales
- 9. - Someone who exercises initiative by organizing a venture to take benefit of an opportunity
- 10. - make sure that business owners follow the proper procedures in all legal aspects of the business operation
- 11. - When planning a business, entrepreneurs need to identify all of the potential people who are willing and able to buy your product(s)
- 12. marketing: Narrowing markets, by identifying very specific characteristics, into a more specific group of people. A niche is created through market segmentation.
Down
- 2. - guidelines for human behavior; the study of moral choices and values; choosing between right and wrong.
- 3. assist business owners in designing and maintaining bookkeeping systems
- 5. - The capacity and willingness to develop, organize, and manage a business venture along with any of its risks in order to make a profit.
- 6. - in business terms, a new business undertaking that can be a new business or new product/ product line. A venture involves risk with the benefit of potential reward.
- 7. Flexibility -a way of thinking in which one can adapt their own behavior for the best outcomes
- 8. - the process of creating something that is original and worth while.
- 11. marketing: A single marketing plan used to reach all consumers. For example, chewing gum and light bulbs