Across
- 4. is the strategy for implementing the components of marketing: creating, communicating,
- 5. what the customer gets by purchasing and consuming a company’s offering
- 7. Goods and services
- 9. Broadly, describing those offerings, as well as learning from customers.
- 13. a philosophy underlying all that marketers do, requires that marketers seek to satisfy customer wants and needs.
Down
- 1. Getting those offerings to the consumer in a way that optimizes value.
- 2. is an example of social responsibility and involves engaging in practices that do not diminish the earth’s resources
- 3. a time when companies emphasize creating value for customers
- 6. Trading value for those offerings.
- 8. and exchanging value
- 10. strengths, weaknesses, opportunities, Threats
- 11. includes a number of organizations and functions that mine, make, assemble, or deliver materials and products from a manufacturer to consumers.
- 12. The process of collaborating with suppliers and customers to create offerings that have value.