Module 1 puzzle

4. / the time and effort the consumer puts into the shopping process
6. / The monetary amount charged for the product
8. / a form of communicationwhose purpose is to inform potential customers about products and services and to persuade them to take some action
10. / a person who buys something
12. / To develop a specific image of the brand in the minds of consumers
13. / broad term in marketing that means describing the offering and its value to your potential and current customers, as well as learning from customers what it is they want and like
14. / Trading value for those offerings
15. / a reduction in price

1. / a person who sell something
2. / benefits buyers receive that meet their needs
3. / Getting those offerings to the consumer in a way that optimizes value
5. / the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
7. / The process of collaborating with suppliers and customers to create offerings that have value
9. / defining and dividing a market into different segments having similar needs, wants, or demand characteristics
11. / a person who buys something from a shop