Across
- 2. A short, catchy phrase that communicates a company’s brand message
- 5. The process of collecting data to understand consumer needs and industry trends
- 6. The ongoing efforts entrepreneurs make to establish trust and loyalty with customers
- 8. The presence of other businesses offering similar products or services in the same market
- 9. A legal right that grants ownership of original creative work preventing unauthorized use
- 10. The specific group of people most likely to buy a business’s product or service
- 12. The process of collecting data to understand consumer needs and industry trends
- 15. user The person who ultimately benefits from a business’s product or service
- 17. The process of creating a unique identity for a business to differentiate it from competitors
- 18. Research Data: Data collected firsthand by entrepreneurs to validate business ideas
Down
- 1. The means through which a product or service reaches the customer
- 3. The specific group of people most likely to buy a business’s product or service
- 4. A visual tool used by entrepreneurs to understand customer emotions, needs, and behaviors
- 7. A symbol or design that represents a business and helps establish brand identity
- 11. Research Data: Information collected from existing sources to analyze market conditions
- 13. A legal protection that prevents others from using a business’s unique name, logo, or slogan
- 14. Mix The strategies businesses use to attract, communicate with, and retain customers
- 16. Viable Product: The simplest version of a product that allows a business to test an idea before full development