Across
- 3. how and where a product or service is made conveniently available to the target customer,
- 4. media the specific group of people most likely to be interested in a brand's products or services and who are active on social media platforms, sharing common traits like demographics, interests, behaviors, or values
- 5. centric strategy that places customer needs and experiences at the core of all business decisions
- 6. audience a specific group of people who are most likely to be interested in and benefit from a product or service.
- 7. the identifying name, term, design, symbol, or any other feature that distinguishes one seller's product or service from those of other sellers
- 9. a short, catchy, and memorable phrase used to advertise and promote a brand, product, or service.
- 10. marketing aiming for broad reach and high-volume sales rather than targeting specific segments
Down
- 1. anything—physical or digital—that is offered to a market to satisfy a want or need, and is exchanged for something of value.
- 2. the communication activities used to inform, persuade, and remind a target audience about a product, service, or brand to generate interest, sales, or loyalty.
- 3. sum of values a customer exchanges to gain the benefits of a product or service,
- 8. marketing the promotion of products and services through digital channels like the internet, websites, social media, search engines, and email.
