Across
- 3. something which defenders of advertising claim it provides for consumers
- 5. where firms sell goods at prices that exceed marginal cost; a source of inefficiency in monopolistic competition
- 7. a situation where a firm will keep prices lower than they could be in order to deter new entrants
- 8. a market structure in which many firms sell products that are similar but not identical.
- 10. specialise in eye care; a market in which there is monopolistic competition
- 11. a positive externality for consumers due to consumer surplus due to the introduction of a new product when a new firm enters the industry
- 15. a negative externality for firms who lose customers and profits due to the entry of a new firm into the industry
- 17. a feature of monopolistic competition; firms compete for the same group of customers
- 18. provide healthcare for animals; a market in which there is monopolistic competition
- 19. a situation where firms hold price below average cost for a period to try and force out competitors or prevent new firms from entering the market
Down
- 1. a feature of monopolistic competition; firms sell goods that are at least slightly different from those of other firms
- 2. because of mark-up by firms in monopolistic competition, some consumers who value the good at more than the marginal cost of production (but less than the price) will be deterred from buying it.
- 4. a situation where a firm identifies parts of a market that are high in value added and seeks to exploit those markets
- 6. the means by which a business creates an identity for itself and highlights the way in which it differs from its rivals
- 9. a way in which critics of advertising claim advertising affects consumers
- 12. monopolistically competitive firms use this to compete due to the differentiation between their products.
- 13. the cost or benefit of one person’s decision on the well-being of a bystander (a third party) which the decision maker does not take into account in making the decision
- 14. monopolistically competitive markets do not have the same level of .... as perfectly competitive markets
- 16. a feature of monopolistic competition; firms can enter (or exit) the market without restriction.
