Across
- 2. A market with only one dominant seller
- 3. The standard of a product or service
- 7. Expenditure used to advertise and promote a product
- 10. CAPITAL Large amounts of money that may be needed to establish a business
- 12. A product with no close substitute
- 13. The ability of consumers to select between different products
- 14. The machinery, knowledge and methods used in production
Down
- 1. Lower average costs resulting from increased production
- 4. Government rules that can prevent new firms entering an industry
- 5. A restriction that prevents new competitors from entering a market
- 6. MAKER A firm that can influence the price rather than simply accepting it
- 8. Producing at the lowest possible cost
- 9. Creating new products or methods of production
- 11. Protection given to an inventor for a new invention
