MRA | Quiz 1 |12-3-2025 | Roll Number _________

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Across
  1. 2. Chains, Expanding core associations (16)
  2. 3. Baskets, simulate real-world consumer decision-making by presenting participants with a variety of brands or products within a marketplace and asking them to select items as they would in an actual shopping scenario.(15)
  3. 5. Projection, Past-present-future analysis (18)
  4. 9. projective Association (12)
  5. 11. Brands as Characters (15)
  6. 12. Pictures, Cartoon completions (13)
Down
  1. 1. Probing deeper with why questions
  2. 3. One image related to one sense evoke images involving other senses
  3. 4. Moving Images on a topic
  4. 6. Bought Nestle Crunch Bar in 2018
  5. 7. Grid, Participant examine 3 randomly selected pictures
  6. 8. a Type I approach used to guide Type II research
  7. 10. Audit,a systematic, diagnostic process used to identify, clarify, and define the core issue(s) a business faces before launching a formal research study.(12)