Across
- 1. The defined action that visitors should perform on a website, or the purpose of the website.
- 4. A step a visitor takes in the conversion process.
- 6. The _____-path is the journey a user takes through a website.
- 8. An interpretation of data captured, usually one metric divided by another.
- 10. ____ analytics tools help you understand what people do with your website.
- 11. Filtering visitors into distinct groups based on characteristics to analyse visits.
- 13. A defined unit of measurement.
- 14. ____ analytics is determining what can happen, while prescriptive analytics is determining what can we do.
- 15. A Conversion ____ is a defined path that visitors should take to reach the final objective.
Down
- 2. A desired outcome of a digital marketing campaign.
- 3. ____ Analysis, also called Opinion Mining, helps get better customer insights. It is a process that analyzes information about how the customer feels about a company, its brand, and its product or service.
- 5. An individual visiting a website.
- 6. Completing an action that the website wants the user to take. Usually a these result in revenue for the brand in some way. They include signing up to a newsletter or purchasing a product.
- 7. A metric that shows whether an objective is being achieved.
- 9. On-____ SEO auditing analyzes website pages for technical issues.
- 11. The On-site ____ will help you collect in-the-moment responses from users about what they’re actually looking for.
- 12. ____ analysis helps you monitor the volume and activity of visitors to your website, and determine your most successful pages and traffic generation techniques.