MRKT2003 Unit 4

3. Legal protection for original literary or artistic works.
5. A direct marketing channel that promotes products via inbox messages.
7. Small data files that track users' activity on a website.
8. Paid advertisements where advertisers only pay when their ad is clicked.
9. The first word in IP; rights over creations of the mind in marketing.
10. ___ design includes such things as: layout, content, graphics, and SEO.
11. Optimization method to help websites rank higher on search engines.
14. A marketer who earns commission by promoting another business's products.
15. A legal protection for brand names and symbols.

1. A media platform used to engage customers and build brand loyalty.
2. A label used to disclose paid promotional content.
4. The first word in GDPR, the regulations used in Europe for data protection and privacy.
6. This individual has built a following by posting content about their knowledge, expertise, or interest in a specific topic
7. ___ marketing is build awareness, nurtures leads and enables sales across all platforms a business uses.
8. Legal protection for inventions and new technologies.
12. These secrets do have protection under the law as long businesses do not make them public
13. A media ____ should be provided to affiliates and influencers so they do not misrepresent the brand.