Across
- 3. Just like most video-based advertisements, the first part of a television advertisement structure is to create a ___.
- 5. This broadcast media has the advantages of: Growth opportunities, Target an audience with similar interests, Inexpensive to produce, and Easy access for the listener/viewer.
- 6. Search Engine ___ organically increases website visibility across various search engines.
- 7. The ad is relevant to the content of the video and placed within the video.
- 9. ____ -app marketing is part of Mobile Marketing.
- 10. BOGO is a ____, which is a short-term incentives offered to encourage the customer to purchase a product / service.
- 12. Ads in public places where people use a mode of transportation
- 13. This direct and personalized messaging is part of Mobile Marketing.
Down
- 1. _____ is focused on building long-term relationships with customers, which is different than telesales, which is about making the sale.
- 2. An Advantage of this traditional broadcast media is that it has a broad reach, but it has a hign cost.
- 3. One reason blogs are important because they ____ a company by giving it a voice.
- 4. The second stage of the marketing funnel.
- 5. Product ___ , also called “embedded marketing,” where branded products are featured in movies, TV shows, personal videos, and games.
- 8. and ___ use advertising options like full page, ½ page, ¼ page, black & white, color.
- 11. ___media includes such things as billboards, kiosks, and transit content.