Across
- 3. customer = returns on regular basis
- 4. or personal satisfaction that customer gets, Benefit
- 7. logical reason for buying a product, rational
- 9. additional merchandise, suggestion selling
- 15. customers do to indicate readiness to buy, buying signals
- 16. of other people who might buy, referral
- 17. average person can understand, layman’s terms
- 18. Decision = when customer makes decision quickly
- 21. the customer = approach
- 23. or hesitations, or doubts to buy, objections
- 24. sales method, get interest by involving the customer
- 25. of Sale, POS
- 26. for buying motives that are communicated nonverbally, observing
Down
- 1. Call = random without leads
- 2. should be translated into benefits
- 5. sale = decided customer Suggestion Selling, when done properly saves time and money
- 6. physical attributes of the product, Feature
- 8. over telephone, telemarketing
- 10. of closes: trial, which, direct, service, standing room only
- 11. ready for face-to-face selling situation, preapproach Looking for new customers = prospecting
- 12. reasons not to buy, excuses
- 13. associated with a product = emotional
- 14. is another name for looking for customers or leads
- 19. effort to close a sale, trial
- 20. of recording a sale and presenting the customer with proof of payment = sales transaction
- 22. = helps get referrals