MSI META Unit 2.3

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Across
  1. 1. Counts each time an ad is displayed to a user.
  2. 3. A bidding model focused on maximizing delivery within a set budget.
  3. 4. CPC model optimized for achieving a specific cost per action.
  4. 7. A model that maximizes the number of clicks within a set budget.
  5. 9. A Meta tool for optimizing ad placements automatically.
  6. 10. A bidding strategy where advertisers manually set bid limits.
  7. 11. Keeps the cost per desired result within a defined range.
Down
  1. 2. Ads shown during in-stream videos or approved Reels.
  2. 4. A model where advertisers pay for every 1,000 ad impressions.
  3. 5. A bidding model focused on achieving specific objectives like cost per result or ROAS.
  4. 6. Sets a maximum bid for precise budget control.
  5. 8. A model where advertisers pay for each click on their ad.