Nature and Scope of Selling

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Across
  1. 1. Information about a specific good or service that can be used in sales presentations
  2. 5. A business that buys consumer goods or services and sells them to the ultimate consumer
  3. 6. Usefulness; capable of satisfying wants and needs
  4. 8. A desire for something that may or may not be required
  5. 9. An advantage consumers receive from using a product
  6. 12. Not capable of being detected through the senses
  7. 13. A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
  8. 14. flow The movement of resources from resource owners to producers and from producers to consumers
  9. 16. A fact or characteristic of the product
  10. 18. An intermediary who helps move goods between producers and retailers by buying goods from producers and selling them to retailers
  11. 19. A type of producer that changes the shapes or forms of materials so that they will be useful to consumers
  12. 21. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
  13. 22. skills The ability to determine customers’ needs, wants, and buying motives; open and close sales; question customers; handle customer objections; suggest additional or substitute items; demonstrate products; and follow up sales
  14. 23. The basic principles that govern your behavior
Down
  1. 2. The process or activity of using goods and services for personal use
  2. 3. of being touched, smelled, tasted, seen, or heard
  3. 4. The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
  4. 7. People who assume the risks of starting and operating businesses
  5. 10. The process of selling again
  6. 11. Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
  7. 15. Tangible objects that can be manufactured or produced for resale
  8. 17. Something required or essential that is lacking
  9. 20. Goods and services
  10. 23. The system in which people make and spend their incomes