Nature of Promotion

3. When customers repeatedly purchase from the same company due to positive feelings or trust.
4. the overall perception customers have of a business.
5. Communication channels such as TV, radio, newspapers, magazines, and online platforms.
6. A marketing function used to communicate information about goods, services, or ideas to achieve a desired outcome.
8. Promotion that keeps a company or product in customers’ minds.
12. Customer knowledge that a product exists and where it can be purchased.
14. The combination of product, price, place, and promotion used to market a product.
15. The specific identity or personality customers associate with a product or company.
16. Promotion designed to convince customers to buy or take action.
17. The specific group of people a business wants to reach with its promotional message.
18. The customer’s response to a promotional message (buying or not buying).
19. Promotion used to provide details and educate customers about a product or service.

1. Promotional efforts that work together consistently across multiple platforms.
2. The information a business sends to customers about a product, service, or idea.
7. The amount of money set aside for promotional activities.
9. A message that fits the product, audience, and situation.
10. The image or place a company holds in the minds of customers compared to competitors.
11. The process of sending a marketing message from a business to a target audience.
13. Promotional messages that are repeated to help customers remember them.