Need-to-Know Marketing Terminology

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Across
  1. 3. A paid advertising method. (Acronym)
  2. 5. This type of marketing is described as the passing of information from person to person.
  3. 6. The tool used to capture the credentials of visitors interested in your information, products and services.
  4. 8. A web based application that allows users to easily create, edit, and manage a website. 3 words.
  5. 11. The type of marketing that is about "earning" the attention of prospects.
  6. 13. This tool allows users to interact with one another by sharing similar items under one same item. These are most often used on social media.
  7. 14. A type of marketing with a direct link to a contacts inbox. With this method of marketing contacts have the option to “unsubscribe”.
  8. 17. Something that encourages someone to take some sort of action. (Acronym)
  9. 18. The rate at which an email was unable to be delivered to a recipient's inbox. 2 words.
  10. 19. A regularly updated website or page typically written in an informal conversational style.
  11. 21. Formatting your website in a way that it is easily read on mobile devices. 2 words.
  12. 23. A piece of information that can build authority, and lead to conversion.
  13. 24. The percentage of people who completed a desired action. For example: visiting a website, and then filling out a form for information. 2 words.
  14. 25. A social media network for posting, editing, and sharing photos.
Down
  1. 1. What does KPI stand for?
  2. 2. What does URL stand for?
  3. 4. 2 words. A type of lead nurturing that assists in pushing prospects through the conversion funnel
  4. 7. The acronym for "Controlling the Assault of Non-Solicited Pornography and Marketing". This is a law passed in 2003 that established the rules for commercial email and messages.
  5. 9. This type of marketing is often associated with direct mail campaigns.
  6. 10. What does the C in CSS stand for?
  7. 12. An acronym used to describe companies that sell to other businesses.
  8. 15. The reporting of meaningful patterns in data.
  9. 16. A page on a website that contains a form to capture visitor information. ‘
  10. 20. The social media network with 1.55 MAU (Mobile Active Users).
  11. 22. This type of website visitor has visited more than once within a period of time.
  12. 23. The acronym for the amount it costs your organization to acquire a lead. (Hint Cost Per _)