Netnography

3. A group of people living in the same place or having a particular characteristic in common.
4. Relating to, measuring, or measured by the quality of something rather than its quantity.
8. The action of taking part in something.
10. The application of scientific knowledge for practical purposes, especially in industry.
13. The interaction between people across a range of social networks.
15. The principal method of human communication, consisting of words used in a structured and conventional way and conveyed by speech, writing, or gesture.
16. The way in which something is regarded, understood, or interpreted.

1. communication or direct involvement with someone or something.
2. The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
5. The way in which one acts or conducts oneself, especially towards others.
6. The aggregate of people living together in a more or less ordered community.
7. The scientific description of peoples and cultures with their customs, habits, and mutual differences.
9. A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
11. A specific type of qualitative social media research.
12. Not physically existing as such but made by software to appear to do so.
14. The art of examining how language functions and how meaning is created in different social contexts.