Across
- 1. The study of how the brain responds to marketing.
- 6. What a customer feels and encounters when interacting with a brand.
- 9. The sale of products directly to customers.
- 10. Relating to sight, sound, smell, taste, or touch.
- 11. Everyday products that sell quickly, such as snacks or soap.
- 12. The way people act when choosing and using products.
Down
- 2. A feeling that can influence a buying decision..
- 3. A high-quality, premium product or brand.
- 4. A planned approach to reaching marketing goals.
- 5. How a customer interprets a product, brand, or message.
- 7. A person who buys or uses a product or service.
- 8. A cue that can prompt a thought, feeling, or purchase.