Across
- 1. Words in an ad (display or email) that entice the reader to do something such as “click here” or “download now" and will usually have higher click thru rates.
- 5. Recently engaged employee on our Recruiting team.
- 7. Edith Wu and Russell Bradie are kicking off Q1 sales with this software company!
- 8. Using data for the testing and optimization of different variations of the same ad creative, such as images, text, colors, in order to maximize performance. This is typically used for large scale direct response campaigns.
- 10. Engineer in East Lansing celebrating his 12 year anniversary.
- 11. Calculated by dividing the click-through number by the number of ad impressions.
- 12. Baptist minister and social activist who played a key role in the American civil rights movement from the mid-1950s until his assassination in 1968.
- 13. A pricing model and evaluation metric used for direct response and lead generation campaigns. The advertiser negotiates a fee for each “action” attributed to the campaign or evaluates the campaign based on the resulting "Cost Per Action".
Down
- 1. Chris Catalano is kicking off Q1 sales with this TelComm company!
- 2. A strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
- 3. Getting married in April (on the Solutions Marketing Team in Chicago)
- 4. Movie debuting this week about three Women who Make History in Inspirational Space-Race Drama. Based on the true story of African-American females who helped NASA conquer the cosmos pays tribute with trio of incredible performances.
- 6. This is the part of a web page (or email) that is viewable when the page renders in the browser, without the user scrolling down.
- 9. Enterprise Sales Director in NY office who just bought a house!