New York Times Case Study

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Across
  1. 1. Company that partnered with NYT to provide free subscriptions to heavy users
  2. 5. Place where the NYT paywall was first tested out
  3. 8. The top newspaper in the U.S. in 2011
  4. 10. In 2010, this was the most common source of news
  5. 11. Type of paywall that only allows you to view a certain number of articles
  6. 13. The online version of help wanted ads
Down
  1. 2. NYT was hopeful that this device would save the newspaper industry
  2. 3. The online version of classified ads
  3. 4. Failed attempt at a NYT paywall from 2005-2007
  4. 6. Type of paywall that charges you based on the type of device you're using
  5. 7. Shortened name of The New York Times
  6. 9. Type of paywall that blocks you from accessing any content without a subscription
  7. 12. Last name of NYT chairman in 2011