Nike: How It Became One of the Most Powerful Brands

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Across
  1. 2. the original Nike shoes were designed for.
  2. 5. The cushioning technology introduced in the late 1970s.
  3. 7. The original name of Nike before rebranding (Blue ____ Sports).
  4. 8. The basketball legend whose partnership made Nike explode in popularity.
  5. 12. Nike ads often focus on achievement and ______.
  6. 13. The U.S. state where Nike's headquarters are located.
  7. 14. A type of deal Nike signs with athletes.
  8. 18. The breakfast food that inspired the pattern for Nike’s first soles.
  9. 19. A social media platform Nike uses heavily for athlete partnerships.
Down
  1. 1. The year Nike was officially founded (last two digits).
  2. 3. Nike’s biggest sneaker competitor.
  3. 4. What Nike is known for—constant forward-thinking and product breakthroughs.
  4. 6. Nike’s iconic checkmark-shaped logo.
  5. 9. A person who competes in sports.
  6. 10. The Greek goddess of victory—Nike is named after her.
  7. 11. The brand founded by Phil Knight and Bill Bowerman.
  8. 15. Nike’s famous slogan begins with “Just ____ .”
  9. 16. Where Phil Knight and Bill Bowerman first tested their early running shoes.
  10. 17. A huge global event where Nike outfits top athletes (every 4 years).