Nutrition Claims

3. A marketing term used to suggest a food is pure or “better,” even though the word has no official nutrition definition.
4. A claim suggesting the product has fewer calories than similar foods.
6. A word used to claim increased energy, performance, or effectiveness.
9. A label phrase often used on snacks or drinks to suggest muscle building or feeling full longer.
11. A claim that suggests ingredients come from nature, even when the product is processed.
12. A broad, non‑specific word often used to suggest overall health.
13. A claim suggesting nothing extra was added to the product.

1. A claim meaning no sugar is added, but not necessarily that the product is unsweetened.
2. A label claim that means a product has very little fat per serving, but it doesn’t describe the overall nutrition of the food.
5. A popular claim suggesting a product removes toxins from the body.
7. A vague advertising word that suggests a product helps the body, without explaining how.
8. A term used in ads to describe how a food or drink might make you feel.
10. A claim suggesting a product is made mostly from plant ingredients.