OBJ. 3.03 Vocab OLD

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Across
  1. 1. The division of a market on the basis of customers’ responses to a product
  2. 4. The division of a market on the basis of customers’ lifestyles and personalities
  3. 6. The division of a market on the basis of its physical and social characteristics
  4. 9. A customer or potential customer who purchases goods or services to satisfy personal desires
  5. 10. An individual’s character traits and behaviors
  6. 11. Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
  7. 12. One of the groups into which the total market is divided
  8. 15. The identification and selection of markets for a business or for a product
  9. 16. The way in which people lead their daily lives; determined by their income, interests, and activities
  10. 17. The classification of customers into similar groups to appeal to one or more individual segments
Down
  1. 2. A customer or potential customer who purchases items for business operations, for resale, or for making other goods
  2. 3. The division of a market on the basis of where customers are located
  3. 5. The division of a total market into smaller, more specific groups
  4. 7. A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
  5. 8. Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing
  6. 13. An economic and sociological measure of a person’s income, education, and occupation
  7. 14. The particular group of customers a business seeks to attract