Omnichannel Lexicon

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Across
  1. 5. The individual interactions when a customer encounters a brand
  2. 7. A marketing approach that gives a consistent and connected customer experience
  3. 9. The process of adding small pieces of code to a website to track user interactions
  4. 10. A healthcare provider, patient or consumer
  5. 12. The complete experience a customer has when interacting with a brand
Down
  1. 1. A machine learning AI-driven tool
  2. 2. A central view of all customer channel engagements
  3. 3. The process of tailoring marketing experiences to fit the specific behaviors of a customer
  4. 4. Dynamic monthly call plan recommended HCP engagement actions
  5. 6. The different methods a brand uses to engage with customers
  6. 8. The main difference between omnichannel and multichannel
  7. 10. A dedicated team focused on driving innovation in partnership with cross functional teams
  8. 11. A statistical methodology tool used to estimate how marketing efforts impact sales